Offering consumers numerous payment selections at the checkout is a wonderful way to retain existing clients and to attract new consumers who would only make a obtain if the merchant is able to accommodate their preferred payment selection. Remember that if buyers do not discover their favorite payment option supported in your store, they are likely to go to the competition, causing you to lose the sale and, potentially a repeat customer. When offering customers payment selections at the checkout, merchants should contemplate the following best practices:
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Provide clear payment choices.
- Your customers must be supplied with a clear choice of payment brands. Confusion can result when clients believe that they are paying with one payment brand, but the transaction is truly processed using yet another. When a customer selects one payment brand, for example Discover, his or her selection really should always be honored. Confusion might also result from the diverse understanding that customers could have for options such as “Debit” or “Credit.” Choosing a distinct payment brand provides the customer with a clear option.
- Display on your checkout page a menu or radio buttons of all of the payment brands that your store accepts and that makes it possible for your consumers to make an informed choice.
